AWA
Global label market by technology Graphic AWA

Labeling and product decoration are disquisitional to the packaging industry, combining the essential information to identify a product with the sales enhancement properties of branding and on-shelf visibility. The good for you condition of the worldwide label need is documented in the newly-published 14th edition of AWA Alexander Watson Associates' Global Annual Review Labeling & Production Decoration. Information technology explores all the unlike facets of the subject, across the main labeling formats – force per unit area-sensitive, glue applied, sleeving, in-mold labels – and their supply chain characteristics.

Global label market growth by region Photo AWA
Global label marketplace growth by region
Photo AWA

The new report details the profiles of the different stop-use application segments, including principal product labeling, variable information printing, and security labeling. Information technology sets them in the context of in-depth regional market analyses. In 2019, AWA estimate that global characterization demand approximated to 66,216 million square meters – showing a growth of some 3.ii% over the previous twelvemonth. While these figures span all the label and product ornamentation technologies, 40% of these volumes were in pressure-sensitive labels, 35% in glue-applied labels, and, today, nineteen% in the sleeve labeling technologies.

Regional profiles

Regionally, the countries of Asia go along to claim the largest market share, 45% of the full; Europe a 25% share; North America an eighteen% share; South America eight%; and Africa and the Middle Eastward 4%.

The written report documents pre-COVID-19 growth forecasts, but AWA volition provide all written report subscribers with an updated analysis during Q3 2022 of the bear upon of COVID-19.

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